Boosting car dealership sales with AI insights
By implementing our lead management and inventory optimization solution, a local car dealership was able to increase sales and improve customer relationships.
Client
Parkway Auto Group
Duration
10 weeks
Result
28% sales increase
Key Results
- Increased vehicle sales by 28% within 6 months
- Improved lead conversion rate from 12% to 22%
- Reduced average inventory holding time by 15 days
- Boosted customer satisfaction scores by 34%
The Challenge
Parkway Auto Group, a local dealership with two locations, was struggling with ineffective lead management and inventory turnover issues. Their sales team was overwhelmed with unqualified leads, while high-value opportunities were falling through the cracks. Meanwhile, their inventory decisions were based largely on intuition rather than data, leading to vehicles sitting on the lot for too long and tying up capital.
Our Solution
We implemented our AI-powered dealership management system tailored for small to mid-sized auto retailers. The solution included intelligent lead scoring and prioritization, automated follow-up sequences based on buyer behaviors, and inventory optimization tools that analyzed local market data to recommend stocking decisions. We also integrated customer insights tools to help salespeople personalize their approach to each buyer.
Implementation Process
The implementation was completed in 10 weeks with a focus on quick wins to demonstrate value early. We started with lead management tools that showed immediate results, followed by the inventory optimization system. Throughout the process, we provided hands-on training for the sales and management teams to ensure they could fully leverage the system's capabilities. We also established key performance metrics to track the impact on the business.
"The AI system from NovaTela has completely transformed how we run our dealership. Our sales team is now focusing on the right leads at the right time, and our inventory decisions are backed by real data rather than gut feelings. As a smaller dealership competing with larger groups, this technology has given us a real edge in our market."
James Martinez
General Manager, Parkway Auto Group
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